UP Now Ballot Measure Campaign


Universal Preschool NOW! is a coalition of parents, child care providers, preschool workers, unions, and community groups who understand that universal preschool is a fundamental part of the fight for social, racial, and economic justice. We helped pass Measure 26-214 (Preschool for All), a once-in-a-generation opportunity for Multnomah County families.

By making preschool free for every 3- and 4-year-old and guaranteeing preschool workers a living wage, Measure 26-214 gives Multnomah County families options, lets kids thrive, and addresses the deep inequities in our community.

PIBB was uniquely positioned to help with this campaign during the pandemic as our business were points of contact with the community to gather signatures and help get out the vote. 


Signature Collection

We helped the campaign collect more than 30k signatures, in a Pandemic!


Get out the Vote -

A frame

Painted an A-frame and drove it all over town!



We convinced 30 businesses (including New Seasons!) to publicly endorse the ballot measure in the Voter's Guide.


Get out the Vote- stickers

We printed stickers and stuck them on our products, from coffee to bagels to cake to smoothies!